Friday, April 25, 2014

Curtains. Come. Closing




D folowng wer thngs dat I'd d 'plesure' of hring amng oder thngs. I've bn extrmly knd on mah prt 2 cmpltly lk d othr way, whn in qstn was ALCHL.

Who neds ALCHL newayz, u dn't agree? Well, I prsnt 2 u….



The. Brightest. Minds indeed. 


"You can be gay, it's ok"

"May be you don't know if you're gay yet?"


"If the majority thinks, may be you're just that"

She walks into Javed's shop enquires about a bottle of water and she goes - "Bhaiyya paani toh fresh hain?"

"JK in your initials stands for Just. Kidding?"

"Do you like Michael Jackson?", I go "Why?" and she replies "Because you're wearing white socks"

"South Indian mein kuch toh bolo"


"Achan, what are you, Kannad?"


"It's not Shivaji terminus, it's called CST"

After using 'pepper spray' in middle of an ongoing class -"Achan, but I didn't know aise hota hain"

Upon enquiring as to why she's so dazed after the orientation - "I am stoned"


"Hangover dude" - When greeted with a 'Hi'

"One sided love that is"


"You're in charge of security? So you'll be a bouncer, wearing a black t-shirt?" 

Upon asked to present a (any) 'Big Idea', one dude said - "Do away with the institution of Marriage" 

"Unequal"


"Don't talk to him, I'll tell you more about him later, he didn't tell you that he's not straight?"


"IQ maaney Intelligent Question?"

"educationally"


 "Hispanics and Mexicans"                                                          
 

"I still feel that these people become like this when they don't get attention from females, early on"  - One girl on 'gays'

"Public transport is supposed to be dirty"


"You're so dumb, why aren't you replying to me?"

"I can't eat that idly vada sambhaar, like you south Indians" 


"Preponed" 


"I know you hate me but for some reason I love you, I don't know why" 

"I hope gay is a likea proper noun, you know like he is so gay" 


"mah rulezz, mah lyf"


"likea"

"My real brothers marriage" whilst seeking for leave from college

"It is like Delhi weather is PMSing"  

"What, disease will give invitation and come is it?"  

"South Indian mien kuch bolo no?"  -  No! This isn't a repeat, two wonderfully aware people have asked me the same question… Here's to sheer ignorance. 






  

Wednesday, April 23, 2014

Marketing Research by Parveen Ahluwalia as on 24/03/2014

Last. Exam. 



-> Find out the 'Advertising Efficacy' of the said Campaign (6 - 7 Campaign)

-- Print Campaign



"You'll have to find out if there is any other advertisement, for a campaign will have to be evaluated in its entirety."



Parameters Against which your Campaign will have to be evaluated against?

 - Single Mindedness 
 - Clarity
 - Relevance 
 - Media Ubiquity 
 - Role of Branding 
 - Distinctiveness/Distinction 
 - Immediacy 



Whilst listing out the following in requisite/acceptable details


-> Campaign Rationale 


-> Media Mix 


-> TA

      -SEC 

      -Psychographics 

      -Demographics 


-> Alternative Campaign*   


Based on all of the above, you draw a conclusion as to if the campaign is 'working' or not. *If Not then you'll have to devise an 'Alternative Campaign' which will include, a press ad;





Headline

Visual 

Body Copy 



Name of  Brand
Logo 
Baseline 





P.S. The Notes Maker is calling it quits with this last post. It's been, nope, nothing great to write home about, can't fathom that this blog has been used to cheat in and during exams, not exactly a proud moment but will take it with a pinch of salt that it has been of some use to some people, at least.

P.P.S There are a few more posts that are to be (still) uploaded, will do so, as and when I find the time for the same, I wouldn't count on it if I were you but will definitely do it, before the year end, I guess. 

Thank. You.    

Yours Truly, 
TheNotesMaker