Marketing Research by Parveen Ahluwalia as on 24/03/2014

Last. Exam. 

-> Find out the 'Advertising Efficacy' of the said Campaign (6 - 7 Campaign)

-- Print Campaign

"You'll have to find out if there is any other advertisement, for a campaign will have to be evaluated in its entirety."

Parameters Against which your Campaign will have to be evaluated against?

 - Single Mindedness 

 - Clarity
 - Relevance 

 - Media Ubiquity 

 - Role of Branding 

 - Distinctiveness/Distinction 

 - Immediacy 

Whilst listing out the following in requisite/acceptable details

-> Campaign Rationale 

-> Media Mix 

-> TA

      -SEC 

      -Psychographics 

      -Demographics 

-> Alternative Campaign*   

Based on all of the above, you draw a conclusion as to if the campaign is 'working' or not. *If Not then you'll have to devise an 'Alternative Campaign' which will include, a press ad;

Headline

Visual 

Body Copy 

Name of  Brand

Logo 

Baseline 

P.S. The Notes Maker is calling it quits with this last post. It's been, nope, nothing great to write home about, can't fathom that this blog has been used to cheat in and during exams, not exactly a proud moment but will take it with a pinch of salt that it has been of some use to some people, at least.

P.P.S There are a few more posts that are to be (still) uploaded, will do so, as and when I find the time for the same, I wouldn't count on it if I were you but will definitely do it, before the year end, I guess. 

Thank. You.    

Yours Truly, 

TheNotesMaker