Digital Media by Saurabh Parmar as on 07/10/2013

"Never make a page for anything that is short-lived"

It is generally perceived that the people who use twitter, are known to be evolved on all things internet.
Average media spends on twitter is pegged at 5-6 lakhs on an average, when in comparison with Facebook, where you can buy media for as little as 1$

Self -Serving Advertising is based on the following:

Content
Campaigns
Applications
Customer Service Approach
Band Building + Lead Generation

Graph Rank Algorithm ...

Edge Rank -> Primary Algorithm, identifies the pages that you interact with the most. Reality is that less than 10 - 20% are even seeing your posts even though they're your fans.

Search Engine Optimisation; Signals are the things that come up on Google search.

"Now, Digital is all about video content generation"

Campaigning : Anything that runs for a (specific) period of time and whose research objective is to gain traction.

Best Buy Case Study

Best Buy's followers count went up to as much as 40, 000 followers.

Online Reputation Management

Salient features of the 'Twelpforce'

-> Capturing conversations across the web
-> Collect relevant conversation and group them
-> Analyse conversations to derive group specific insights
-> Map conversation to derive intelligent insights for the brand


You've a plethora of Social Media and Marketing tools, some of them being:

Sysmos, Radian 6, 360 Simplify..