"Campaign is never the strategy"
"Brand definition should always include an emotional point of view, regarding the kind of people, kind of regions that the company/brand comprises of/where it is situated"
" As a brand, pricing is the worst strategy you can adopt and it will come back to haunt you"
Chair Exercise: The one in where one dude Ritwik was made to sit on a chair and the rest of the class (in vain) attempted to get him off the chair by using only words (no abuses though). The learnings from this chair exercise was "If you don't know about your consumer or what drives them, then you're not doing much"
"Don't leave any stone unturned for you don't know under which you'll find a gem of an insight"
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