Market research by Parveen Ahluwalia as on 28/10/13

"Creative leap is taken from the a positioning statement"

-> New Company 

-> New Brand 

-> All India Media Campaigns 

• TV 
• Out Of Home
• Magazines
• Cinema 
• FM (Radio)
• Press

Press (Newspapers) 

• Full Page 

- Black and White 

- Color 

• Back Page 
• Solus Front Page (Right Hand Bottom)
• Double Spread, Half Page 
• Strip Ad (Horizontal/Vertical)
• Jacket 
• Ear Panels 
• Island Ad (where an ad is placed in between an editorial)
• Weather Column 
• Cartoon Strips
• News Paper Insert 

Magazines 

• Front Page 
• Double Spread
• Inside Full Cover 
• Inside Back Cover
• Strip Ad 

- Vertical 

- Horizontal 

• Bookmarks
• Page Markers ("Costs hell of a lot")
• Advitorial (an ad in an editorial which looks like an editorial)
• Pilot
• Cover Pull Out 
• Split Cover 
• Centre Gate Fold

"Newspaper have 8 columns" 

CC - Column Centimeter (then)

Sq. Cms is 4 cms… 

TV 

• Television Commercial (TVC) 

- 40 Seconds TVC

- 30 Seconds TVC 

- 20 Seconds TVC

- 05 Seconds TVC

• Logo 
• Animation 
• Ticker 

Cinema 

• In cinema (product placements)
• Cinema Film (Eg: Mukesh's Anti - Tobacco) 
• Cinema Slides
• Ticket 
• Ticket Jacket 
• Movie Schedule 
• Translites 

FM 

• Radio Spot 

- Dialogues  (Thematically and Tactically when you ask your audience come to some place)

         - Jingle 

• Radiotorial (Maruti Suzuki traffic beat is a radiotorial)   

  

OOH 

• Billboard Hoardings (Unipole)
• Poll Kiosks 
• Bus Shelters
• Balloons
• Banners
• Mobile Van 
• Public Utilities 
• Metros  

- Handles 

- Display Sign 

- Seat Covers 

• Traffic Island 
• Gang Tree 
• Sign Walls (on a flyover)
• Bus Wrap
• Building Wrap
• (at) Airports  

- Translites 

- Trolleys 

- Conveyor Belt 

- Escalators

- Travellators 

- Lifts 

• (At) Malls 

- Drop Down Banners 

- Glow Sign 

- Atrium Sign 

- Lift 

- Elevators 

- Food Court TV Display, Standees, Floor Graphics, Coasters 

- Dallaughs (Garbage Dump)

- Wall Paintings 

- Shutters 

• Retail and Merchandising     

- Shop Top 

- Standee

- Shop Window 

- Dispenser 

- Shelf Stickers 

- Billing Counters 

- Floor Graphics 

- Window Graphics 

- Posters 

- Dangler 

- Bunting (10 Danglers strung around)

Corporate Identity 

- Logo 

- Corporate Brochure 

- Annual Report Cover 

- Employee Newsletter

- Dealer Newsletter 

- Product Brochure 

- Product Catalogue

- Product Leaflet 

- Business Cards 

- Letter Heads 

- Envelopes (Small and A4)

Web 

• Home Page 
• Web Page 
• html links 
• Payment getaway 
• Blogs 
• Search words (tags)
• URL  

PR 

• Press
• Media Release 
• Press Conference Set -Up 
• FAQ's for one on one interviews 
• Direct Mailing 

- Existing Customer Mailer 

- Trade Mailer 

- Potential Partner Mailer 

Events / Promotions

• Advertisements

- Print 

- TV 

- Radio 

- TV 

- OOH 

• Set Up 

- Stage 

- Back Drop 

- Fliers 

- Banners 

- Invites

Ad has 5 Elements

- Headline
- Visual
- Body Copy
- Logo/Name
- Tagline