Steps in Formulating Design – Gita Bamzai as on 23/10/2013

Types of Communication Research

è        Undertaking an analysis of each element in the communication process 

-       Source analysis

-       Message analysis

-       Media analysis

-       Audience analysis

      Research Process: Getting Started

Researcher as a detective seeking answers to questions and also to answer the following before you even begin with your research, like:

-       Answer exists but is unknown to you

-       If the answer is not known or available, conduct research to find the answer.

Scientific Study must be:

-       Detached

-       Objective

-       Unemotional

-       Non – ethical

-       Reliable and verifiability (being the two most important characteristics of scientific research)

Research follows traditions and procedures:

• 1    Start with a question
• 2     Formulate a hypothesis
• 3.   Use reasons and experience to refine the hypothesis or research question. 

       Identifying what is to be inquired?

        Why – Cause and Effect relationship.

Independent Variables => Class, SEC, Education, Gender

List population in each geographical area…

-       Randomize your sample.