"Advertising never explains to a consumer"
Market Overview
- Segmentation
- Product Life Cycle
- Consumer Adaption Life Cycle
- Market/Brand Shares
- Target Consumer Segments
- SWOT
Where Do We Want to Be?
- Marketing objective
- Target Segments
- Sales and Distribution Planning
From Market Understanding to Consumer to Competition to Product
A Brand Plant Strategy
- Client Brief
- Creative Brief (Creative Strategy)
- Media Brief (Media Strategy)
- Below The Line
- Public Relations
- Direct Marketing
- Digital
- Activation (Events and Promotions)
- Customer Relationship Management
Term Paper/ Project
- Individual Project 'issue' to be worked out
- What are the considerations
- Category/Industry Review
- Brand Wars
- Consumer Profiling
- Image Reviews
- Strategy Reviews
- Functions: Review and Importance
- Campaign Reviews
Research Design
- Issue Definition
- Study Objective
- Issue Definition
- Scope of Work/Research Objectives
- Sampling Design
-> Target Segments
-> Sample Size
-> Geography (Delhi Centric)
- Key Deliverables
OOH : Key to Today's Campaign or Not?
Objectives :
- Size of the OOH Market in India
- Growth Trends in the last 3 years and and the reasons for the same
- Overview of the OOH Industry
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