"Typography isn't mathematics, you'll have to see it"
Graphic Elements
- Pictures
- Colors
- Graphics
- Typeface
Typography was developed in the 15th Century and revolutionised communication, owing to the great man Gutenberg (who's known as the father of the communication)
Letterforms
Signography: Drawn, fabricated letterform. It is manipulated.
Calligraphy: Freehand letters an art of beautiful writing
Typography: Letter character that has developed by some mechanical system, standardised letterform made from mould, stone on grid.
Typeface: Letter image as the body which gives impression on page that is read.
Typebody : Type that carries letter image and gives impression on page which has been linked.
You don't have a long text in capital letters you see/view words as a rectangle box and if everything begins too look like a block then it hampers your reading speed.
Unit of Pica Scale : Picas and Points
12 points = 1 Pica
6 Pica = 72 Points = 1inch (approx)
Book Recommendation: Art and Print by N.N. Sarkar
Font is a formal term that includes all of the upper and lowercase letterform, numerals, punctuation, symbol that comprises of a particular size, style and weight.
A family of type include all the variation of a type design in all sizes.
1. Classical: Thick and thin fancy lines with short angular strokes; Family: Old, English
2. Roman: thick and thin strokes with serif attached to the man strokes; Family: Times Roman
3. Lineal:
- a) Square uniform strokes within a letter with serif; Family: Rockwell, Serif
- b) Sans Serif: Even body without serif; Family: Arial, Avant Garde
4. Fancy:
- a) Decorative: Highly decorated faces not having clear cut characteristics; Family: Galliard
- b) Novelty: Legible, minimum decorative faces; Family: Optima, Souvenir
5. Handwritten:
- a) Resembles calligraphy but mechanically developed. Mainly joint letters; Family: Brush
- b) Cursive: Separate letters, handwritten style; Family: Legend
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