“Social Media is NOT only online”
Digital Marketing
Web
SEO
Promotion
- - Online
- - E-mailer
- - Social Media
- - Customer Relations Management
Mobile
- - Ringtones
- - Wallpaper
Viral
Portal
- - Payment Getaway
- - Multiple Links
- - Dynamic
Online Advertisement
- Banners
- - CPM
- - CPC
- - CPL
- - CPA
“Marketing Tip:
Ideally if you click on a banner ad, it should ideally take you to a
different/distinct page, other than your home page”
Most Online Advertising industry/category wise: BFSI >
Automobiles > Education.
With respect to an EDM; a relevant subject line is must so
as to ensure that it presents itself in either junk mail, spam or gets deleted,
an EDM should be sent along with respondent details that are addressed in the
following manner:
- - Name
- - Designation
- - Name of the Company
- - Location
Contests
- - Sales Schemes
- - Customer Feedback
“SEO is to ensure that you’re the first search result”
Social Media
- Blogs
- - Listening Posts
- - Viral --> Applications
- - Inter – Intra group online promotions
- - Inter – Intra group offline promotions
Media Relations Strategy
Internal
External
- - Stakeholders
Example: What are the stakeholders of IIMC (External)
Students
- - Courses
- - Training Programs
Employers
Faculty from the Industry
- - Guest
- - Adjunct
- - Visiting
Regulators
Fourth Estate
-
- Educational media
Media Education Industry
Prospective Faculty
PR Strategy Framework
“Any company might not advertise but come what may, they’re
doing PR”
Media Seeding
- - Press Releases
- - Press Conferences
- - Informal Press Meets
- - One –on- One interviews
Media Leveraging
- - Across Media
- - Intra Media
Media Update Skits
Familiarisation Trips
Media Research
Media Tracking
Crisis Communication
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