Friday, August 23, 2013

Creativity Introduction by Avijith Dutt on 21/08/2013

"They sell 'haldi' there (Turkey) as Indian saffron, bloody hell!"

"It's critical (that you speak loud), communicators are not backstage boys anymore" 

"The print media is singing it's own epitaph when it says 'available on iPad"


Basic Communication

A child's cry is a basic form of communication, non-verbal at that too. First advertising was done in Pompeii a site that was very well preserved by the Mt. Vesuvius. The advertising were a form of campaigning about those people who were contesting elections. The oldest profession and the oldest form of alcohol were also primarily advertised on the walls of Pompeii.

Pre- Independence was more British driven, illustrations driven in the sense that printing challenges didn't allow for photos to be used, thus.

"Social change too is a matter of accidents" after the Child Bill that was tabled after the screening of the movie in parliament.

"In search of the last horizons" a BBC documentary that shed light on the problems on Sangla's and ensured that it gave people of Sangla a new lease.

"Bottom line is, ccommunication can make a difference"



"The two greatest campaigns in the 20th century was Gandhi and Hitler, it changed the way we love and hate for us, for ever."


Gandhi

--> Trained himself to be ambidextrous.

--> Ironed out his Queen's English completely and trained his accent to be as Indian as Indian could be.

--> Timed his stay to perfection, he always entered a town or a village at the time of 'magic twilight' or   the famous 'godhuli', godhuli is that when the sunlight streams through the dust scattered by the hooves of the cows when entering back into houses.

--> He pulled out crowds like only few did.  Hitler was among those few.


Hitler 

--> Never underestimate a corporate symbol.

--> Colours. He used Red and Black in combination that spelled death, literally.

--> Remarkable use of films as a form of communication.



"As a communicator we've a responsibility and we can make a change" 







  

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