"Curiosity Bakwaas Se Hi Aatha Hain"
With Creative (department) you've only two options either you're a Copywriter or an Art Director.
The main purpose of language is to connect with the masses. It is of great importance to take cue from our cultural nuances. Localisation is an absolute necessity.
Every damn brand worth it's salt has found this about India the hard way. It happens only in India, and thank God for that.
Rural Communication is dependant on jingles owing to low literacy rates. Jingles overcome language barriers like only they can.
You've got to keep your eyes and ears open and from doing so, you will get your moment of inspiration. Advertising's language depends upon a target audience.
Attentionof Advertising.
Intention
Drive
Action
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