“It is the bed rock of all other papers that you’ll be studying…”
This is going to be a study of as to how communication
impacts us at an elementary level.
A conflict arises because of the following reasons:
- · Less (of) Communication
- · Under Communication
- · Absence of Communication
Thus communication is of utmost importance, in life. It is
critical and crucial. Period.
With the advent of technology, communication has made huge
leaps. Communication shouldn’t be
a monologue but a dialogue, a discussion and a discourse. Communication should
never hard sell. With elections nearing we’ll begin to look at communications
that hard sell as propaganda.
You bring your own sensibilities to something that is
happening in the external environment. That is why and how people interpret the
same line in different ways.
“Communication is also
about influencing others”
Communication hasn’t changed man much, meaning it is still
the elementary need of a man without which, it is highly unlikely that he’ll
survive but then again having said that, communication can change people.
Communication is a combination of Social Sciences, Arts,
Sciences, IT and Engineering.
To simplify communication further …
Communication Processes
Source -> Message -> Channel -> Audience (Noise is
the 5th element)
|
|
|
Art
Science
Tool
Direction and flow of information is from top to bottom.
Important Questions
- · Why communication?
- · With whom?
- · What to convey?
The three basic questions that still need to be answered
here as well is,
- · How?
- · When?
- · Where?
Source of communications are:
- · A person
- · A group
- · An organization
- · Media House
- · A Newspaper
- · A TV Channel
A source’s Skills, Knowledge, Experience, Class and Socio –
Economic position and Cultural Identity all will add to the communication,
invariably.
Message can be in the form of…
- · Information
- · Instruction
- · Order
Message should reach the destination without any :
- · Filtration
- · Loss of Meaning
Communication is in
meaning.
It can multiply a message on many lines
It can amplify the message
It can ensure that it can breach all barriers:
- · Physical
- · Psychological
- · Sociological
With technology the settings of mass media have slightly changed
from their previous avatar, which was:
o Mass
Audience
o Heterogeneous
groups
o Impersonal
o Anonymous
o Lacks
Privacy and Confidentiality
o Timely
and Overcomes Distances.
Interpersonal Communication is the exact opposite of all the
above, as in:
- · Face to Face
- · Private and Personal
- · Immediate Response
- · Customized
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