"You've no idea? It's good" by Narayan Devanathan on 23/08/2013

"Advertising is enabling people to make better choices"

"Wander around, it is a good thing" 

"There are 10 yardsticks that you need to measure up against if you want to be in this lovely business of advertising and with you guys shouldering the responsibility of not making advertising another boring way to die, am only looking forward to it."

Collaboration 

"You've to improvise as you go" that is how advertising works, you work with and as a team. You always have to be in the spirit of collaboration, always. Period. 

"If you can't pursue your team mate then you've already lost your case"

Willing Suspension of Disbelief

"It'll help you in getting hold of better idea and that are a little out of the box" It is also true that you should "never make a mistake of believing in ads" ... You've to be willing to let go of yourself and be so immersed that you believe something to be true for that particular time frame. Like this video here. 

Love 

• People in the advertising don't get paid enough 

• We work long hours

We're really hoping you love this business because it is important that you love it to be able to do this without much bad blood. 

Craziness 

"You can't be normal"

"Keep the streak of craziness going"

This is quite crazy if you ask me...  

Black Moods

There are going to be days where you're not going to be at your best but to those days, I say "enjoy your challenges" It is going to be hard but that's the way it is. 

Honesty 

"Honesty is a pretty rare virtue, more so these days, if you can stay with it, you'll shine like a star"  

Simplicity

Piyush Pandey is one gentleman who has (almost) single-handedly bought fore Indian advertising on to the world stage and made it better. After I finished a meeting/presentation with head of KFC who had flown down from Dallas, Piyush had this to say "Bhashan katham, ab chalo kaam karte hain" that is what he does best, he chips away at the useless things much akin to what Michael Angelo did when carved out David. 

"Don't. Complicate. Things"

Anti Diva- Ness

"Keep the diva-ness out of work"

A head screwed on right. 

Be Nice. Always be nice.

"Advertising is all about what to say and how to say it"

"And thank you for not eating me alive"

Contact Info : narayan.devanathan@dentsu.in
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