“Marketing is never about calculation”
“Segmentation
leader is most important and must be mentioned”
“No.
Contradiction within the team/group. Ever. You either swim or sink together”
“You
cannot have a discontinuous group, median should always be uniform”
“Technology
and Features are two different things”
“Segmentation
will inherently and always start with price”
“No
one wastes money like that”
“PPT
can’t be used JLT (Just Like That)”
“Production
is not equal to sales”
“Market
size will always be on realized sales”
“India
has moved from being a price conscious market to being a value conscious
consumer”
“In
India the least priced sector will inherently be the most contributing part.
Period.”
“You
would/could be a brilliant individual but if you aren’t a team player, then
you’ve headed nowhere but an average and an above-average who’s a brilliant
player will go places”
Kirana
Stores -> A store that is found only in the by lanes of a housing colony.
Small provisions. These stores have a ‘personal touch’, which you experience
when you shop with them. Flexibility of timings is another facet that is unique
to these stores.
Segmentation
Basic
Criteria
- Price
- Distribution
- Localization
- Sale of Economies – Organized v/s Unorganized
Additional
Criteria
Channels:
Exclusive Outlet
Multi Brand Identity
Multi Brand Multi Product
Imported and
Grey Market
Malls and Market
Stand
Alone (offering) or is it a Bundle (offering)
Range
and Variety => Material (used)
->Size and Variety
->Material Used in case of
jeans could be (Gabardine, Cotton, Corduroy)
->Cut (Boot Cut, Straight Cut)
->Waist (Low Waist)
->Distribution
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