Public Opinion and Persuasion by Nitin Mantri as on 13/09/2013

"Word of mouth is a non paid form of PR"

Public Opinion is a huge form of persuasion. Public Opinion is usually a reaction to an incident. Emotion plays a big part of persuasion. The following are the different ways of persuasion. 

-> Effect (how will it impact people) 

-> Revolution (Any new information)

-> Proximity (Is it within your reach)

-> Drama (Difference in the storyline)

"Sum of the individual opinions on an issue affecting those individuals"

General Thumb rule: You'll have to handle the crisis before it hardens, for once it hardens it almost, always becomes irreversible. 

3 traits of  Opinion Leaders:

-> Highly Interested   => Early Adopters

-> Better informed 

-> Avid consumers of mass media

There are two types of opinion leaders:

• Formal 
• Informal  

Formal opinion leaders (they've or hold high clout)

-> CEO's, Presidents

-> Power leaders

They're usually active in the community, and definitely have a college degree. 

P.S. I stopped taking notes beyond this point, for he said something about mailing the entire ppt. Sorry but not sorry. You get it. Now, shoo!