"We as people (Indians) don't create content"
"Traffic is not the answer but the quality of the traffic that is the answer"
Ad-network is a middleman who buy ad space in networks.
66% of brand touch points are now generated by customers.
The facts:
- 50% people are more likely to buy if engaged via social sites.
- A significant majority of social media happens in the real world.
Differences between Facebook and Twitter.
- Facebook is all about your (inner) circle.
- Facebook is influenced by your peer group.
- Twitter is about people whom you admire who may or may not be a part of your inner circle.
- Twitter's impact is directly proportional to infrastructure, accessibility, as a result is a great medium for celebrities in order to interact with their devout fans.
Assignment:
IIMC Alumni Page : 2, 3
LGBT : 1, 4
Sex Worker's Right : 6, 8
Corruption : 5, 7
Agenda : You need to create an impact. Period. Benchmark will be either creating a brilliant page or ensure the media pick up the issue.
Deadline : January
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