Tuesday, September 17, 2013

Digital Marketing by Saurabh Parmar as on 16/09/2013

"We as people (Indians) don't create content" 


"Traffic is not the answer but the quality of the traffic that is the answer"

Ad-network is a middleman who buy ad space in networks.




66% of brand touch points are now generated by customers.


The facts:

  • 50% people are more likely to buy if engaged via social sites. 
  • A significant majority of social media happens in the real world.  


Differences between Facebook and Twitter. 

  • Facebook is all about your (inner) circle. 
  • Facebook is influenced by your peer group. 

  • Twitter is about people whom you admire who may or may not be a part of your inner circle.
  • Twitter's impact is directly proportional to infrastructure, accessibility, as a result is a great medium for celebrities in order to interact with their devout fans.  



Assignment:

IIMC Alumni Page : 2, 3

LGBT : 1, 4

Sex Worker's Right : 6, 8

Corruption : 5, 7

Agenda : You need to create an impact. Period. Benchmark will be either creating a brilliant page or ensure the media pick up the issue.

Deadline : January   


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