Thursday, September 19, 2013

Communication Theory by Naren as on 19/09/2013





X1, X2.... XN are the sources of the information.


C => Gatekeeping Services

B => Audience
                       -> Primary Audience
                       -> Secondary Audience

A => Source/Sender (ideally it'd be the sender)


Second phase would be the 'Feedback' phase.


fBA = Feedback from the Audience directly to the Sender.

fCA = Feedback from the Gatekeeper to the Sender.

fBC = Feedback from the Audience to the Gatekeeper.





Wilbur and Schramm's Model/Interactive Model of Communication




This model can be applied only in interpersonal communication. Interpersonal Communication is the most ideal form of communication. Decoding is when 'sound' makes sense. Comprehending the same sensible sound is known as interpretation.





  




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