Workings of a News Paper by Krishna as on 11/09/2013

Best time to hold a press conference is between 12 to 2 PM

Correspondence
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Senior Reporter
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    Reporter



Editorial will remain the same across all other editions. Editor is the most important facet of a newspaper. He's the captain of the ship.


Editorial Sources
                       -> Primary => Ground Zero reporting.
                       -> Press Release is a secondary resource.


5 W and 1 H => Where, When, What, Why, Who and How.

Headline
             ->Summary Lead
             ->Secondary Lead
             ->Third Lead


What is the relevant of a press release?

"A press release is a communication that is sent to news media to be distributed among the masses" It can be used against you and can be used to testify against you in the court of law. It is also a 'product' and thus packaging is important. 

Press Note : A note that addresses a question that was out of context with respect to the press conference.    

Rejoinder : When an article from an industry counterpart has been put across and your organisation wants to add in to the conversation.