Public Relations and Corporate Communication by Jaishri Jethwaney as on 09/09/2013

“Don’t treat media as a monolith”

Advocacy: for influencing legislation policy.

Advertising: (Paid communication) for both Communication and Image Build Up and Crisis Management.

Media Relations: For reaching out to public at large and getting media mileage.

Government Relations: for a sustained existence.

Community Relations: For creating a favorable eco-system around.

Stakeholder Relations: for creating a mutual trust and relationship.

“Communication is but a road and not a destination”

“You’ve and can maintain good rapports with 20 -30 journalists, it isn’t that hard to do so, but you should so well to remember that you should never trust them”

“If you lose credibility, you lose the tool”

PR uses all kinds of media:

->Newspaper

->News Channels

->Business Channels

Hard Stories are those stories that are based on facts and figures and are hard boiled with respect to its decisions, attributes.

Soft Stories are those stories that impact a human being as in it is more emotional in it’s tone.

Negative PR is when you voluntarily accept your faults and thus try to salvage and control further damage to your organization or a personality.