Berlo's SMCR Model of communication by Naren Singh as on 26/09/2013

Source: The source is were the message originates.

Communication skills – It is the individual’s skill to communicate (ability to read, write, speak, listen etc…)

Attitudes – The attitude towards the audience, subject and towards one self for e.g. for the student the attitude is to learn more and for teachers wants to help teach.

Knowledge- The knowledge about the subject one is going to communicate for e.g. whatever the teacher communicates in the class about the subject so having knowledge in what you are communicating.

Social system – The Social system includes the various aspects in society like values, beliefs, culture, religion and general understanding of society. It is were the communication takes place.

Culture: Culture of the particular society also comes under social system.

Encoder: The sender of the message (message originates) is referred as encoder, so the  source is encoding the message here.

Message

Content – The beginning to the end of a message comprises its content for e.g.  From beginning to end whatever the class teacher speaks in the class is the content of the message.

Elements – It includes various things like language, gestures, body language etc, so these are all the elements of the particular message. Content is accompanied by some elements.

Treatment – It refers to the packing of the message. The way in which the message is conveyed or the way in which the message is passed on or deliver it. For E.g Satire is a treatment.

Structure- The structure of the message how it is arranged, the way you structure the message into various parts. For e.g a message can be either delivered in a liner or a non linear way.  

Code- The code of the message means how it is sent in what form it could be e.g. language, body language, gestures, music and even culture is a code. Through this you get/give the message or through which the communication takes place or being reached.

Channel-   It is nothing but the five senses through this only we do. The following are the five  senses which we use

• Hearing
• Seeing
• Touching
• Smelling
• Tasting

Whatever communication we do it is there either of these channels.

.Decoder : Who receives the message and decodes it is referred to as decoder.

Receiver: The receiver needs to have all the thinks like the source.

This model believes that for an effective communication to take place the source and the receiver needs to be in the same level, only if the source and receiver are on the same level communication will happen or take place properly. So source and receiver should be similar, or as PA calls it Parity Market or on Parity with each other.